Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

Internet Marketing Vs Traditional Marketing – Can I Abandon Traditional Marketing?

This is a common question raised by novices in Internet marketing. Actually, it reflects a misunderstanding of the whole concept of Internet marketing. Because of its reliably novel stage, there is a mystique attached to the concept by newcomers and so the question: If I go for Internet marketing, should I abandon traditional marketing (as if one should now exclude the other)?

My simple answer is – why would you? Internet marketing and traditional marketing should complement each other. The Internet simply allows you to extend your reach beyond the current confines of your traditional marketing system such that areas in the world that were previously beyond your reach can now be accessed through the Internet.

To better appreciate that, it would be helpful to know what Internet marketing actually is. In a nutshell, it means putting up a website where you can display the product or service you are selling, and then encouraging people to drop by your site so that you can have buyers or customers. Everything else you will encounter in Internet marketing, including what may initially appear to you as highfalutin terms – like search engine optimization, search engine submission, reciprocal linking, keyword research – are nothing more than part of Internet marketing strategies to bring people to your website so that you will have the chance of making a sale. Without people finding out your website, you will never succeed in Internet marketing.

To better visualize this, consider the example of putting up a store in the physical world. Your store is located in a vast empty prairie. How are you ever make any sale if there are no people around? No matter how good your products or services are, if you have no passers by, if people can not locate you, you're finished. You have a choice of absolutely shutting down the store – or start an aggressive marketing campaign so that people will get to know about the existence of your store. And if you are successful in enticing them, people may start flocking to you to patronize your merchandise. Your strategies may occasionally include distributing leaflets announcing your store, putting up giant air balloons where from a distance, people will spot you, advertising on mass media, an so on.

The same thing happens to a business website – your virtual store in the Internet. Much like that solitary store in the prairie, all business websites initially exist in a much much vaster cyberspace prairie where no one will find you unless you now adopt and implement the well known Internet marketing strategies. But here's the exciting part – the analogy between the physical store and the business website (your Internet store) ends when it comes to their probable reach for potential customers. In that example of a physical store, how far can you reach out physically to attract customers? Realistically, even with a massive advertising campaign, you will most likely attract only people who are living within your immediate locality. Maybe a radius of fifty kilometers is good enough. Beyond that distance, people will find it impractical to still go to your store to buy anything. But not so in the Internet marketing model. You can be in the middle of the Sahara but your website can be found and access by anyone all over the world where you have Internet connection and where people will need your product or service! That's how massive you can get in Internet marketing!

Now, going back to the question – should you then abandon traditional marketing? That question sounds to me like coming from someone who's using a cellphone for the first time and who, in excitement about the power of the new gadget requests – will I now abandon face to face encounters and just talk with everyone through my cellphone? Of course not! Use your cellphone to get in touch with people who are not physically in your vicinity. But for people who are around you, there is nothing wrong with talking with them directly in person. In fact, that might even be preferred.

Instead of abandoning one system in favor of another, I suggest you combine Internet marketing with your traditional marketing skills. You could build an awesome marketing network that way!

How Rigs for Water Wells Operate

To find new artesian wells, technology absolutely has to help us. With technical and mechanical innovations together with hydraulic engineering it has been possible to build rigs that are more and more efficient and are able to go to very important depths while drilling even more resistant layers of rocks. An artesian well is an under earth rich reserve of pluvial water: it is about natural resources that are hidden in the earth’s ground, the precious water supply of an area can be more or less extensive. The drilled hole of an artesian well lets water spontaneously come up to surface, without the use of submersible pumps. To find this underground water it is thought necessary to use a rig that is appropriate to our aim. Modern rigs, designed and realized by companies from this sector, are able to drill into the layers of the earth for many hundreds of meters. We are talking about mobile rigs, i.e. mounted on trucks or trailer either big or small depending upon the dimensions and weight of the equipment; this will let us move the rig inside the working yard without too many problems.

The choice of the correct rig to drill water wells is a choice of fundamental importance. Depending upon the well’s depth the rig will need to be more or less powerful. The best way to find the most appropriate rig is to trust and search the internet. You just need to open the browser on Google or Bing pages and type “drilling rigs for sale”. Over the world there are many companies that are operating in the sector of designing and realizing rigs. There are companies that are specialized in building rigs dedicated to water research. Others do have rigs to drill inside mines. Others specialize in oil exploration in the deepest layers of the earth from either marine platforms or on the mainland. There are also bigger companies that offer a wider range of drilling equipment. It is not always necessary to buy a new drilling rig. Most companies suggest and offer to their clients the option to hire and sell used rigs which can be recommended for small works when it’s not necessary to use equipment for a long period.

It is possible to find rigs that are fit for any purpose; it is though important to know that not all rigs are equal. For instance there are mechanical rigs which normally operate by diesel engines. There are electrical drilling rigs powered by energy sources generated in the work place, often they have engines with internal combustion. There are hydraulic drilling rigs that are using hydraulic oil flow operated by diesel engine. The system includes one gear box on which are connected different hydraulic pumps. Moreover modern rigs do differentiate themselves for their drilling method; these rigs can work a percussion system or rotary drilling method. The first ones impact the ground vertically drilling a large diameter hole in the ground; these rigs are mostly used when searching for water at low depths, but with very large diameter. Other types of drilling rigs instead, operate by rotating movement with a specific tool, normally called a bit.

Digital Infrared Photography Pictures Made Easy

Digital infrared photography is a fairly basic photographic technique that yields amazing images. There is a spectrum of light that can not be seen with the human eye, but it can be seen and captured through the lens of your digital camera.

Images captured with this technique have a surreal dreamy look. A picture of a green leafy tree against a bright blue sky taken with digital infrared photography becomes a picture of a brilliant white tree against a dark foreboding backdrop of sky.

This happens because visible light is ignored and only infrared light (light from the spectrum we can not see with the naked eye) is captured. The resulting compositions are stunning. However, the technique is not difficult.

Digital Infrared Photography Equipment

Infrared pictures can be really unique. Here is a resource to learn more about the technique and see samples of what can be done with inferred photography.
A digital photography course is a great way to learn this technique. There are even free digital photo classes offered online [http://www.mydigitalphotoclasses.com/digital-photo-classes.html].

Modern digital cameras differ in their ability to capture infrared light. To test your camera's infrared capabilities, point your television remote control at your digital cameras lens from 6 inches away and press a button on the remote. If you see a light in your camera's LCD coming from your remote, you're in luck. Your camera is capable of digital infrared photography. If you saw no light being emitted from the remote, your camera probably has an internal infrared filter installed by the manufacturer to preserve the camera's ability to focus on images in the normal light spectrum.

Now that you've tested your camera, you need only two additional pieces of equipment: a filter and a tripod. The purpose of the filter is to "filter" out visible light and only let infrared light through. Filters are fairly inexpensive (approximately $ 20). The Hoya R72 filter is one of the more popular filters and can be obtained from your local camera store. If your camera has a thread adapter (most digital cameras do not), you'll also need to purchase an adapter. If your camera does not have a thread adapter, you'll have to get creative to attach the filter. With gelatin filters, it's as simple as cutting the filter to size and taping it to your lens. Your local photography store should be able to help here, too. While you're at the camera store, pickup a tripod also. These are needed due to the increased aperture and reduced shutter speed required for infrared photography.

Shooting Techniques

Once you've got your camera outfitted with an infrared filter, you're ready to go out and shoot. Landscapes with green leafy foliage and a bright sky make the best subjects when starting out. Portraits of people in sunlight also make interesting compositions. Every camera is different so you'll want to experiment with various settings and their effect. Some cameras are capable of taking good digital infrared photography in "automatic" mode, so try that first. However, if "automatic" mode does not yield good results, the following is a list of manual settings to use as a starting point:

  • Flash Off
  • Black & White Mode On
  • Film Speed: ISO 400 (or the highest available)
  • Shutter Speed: 1/15 of a second (slower is better)

Digital infrared photography opens up a whole new world to photographers. With just a few relatively cheap pieces of equipment, you can create stunning compositions from the world of the invisible light spectrum. This article just scratches the surface of what you can do with digital infrared photography . There is so much more that can be done within this area of ​​photography and there is a whole array of other basic photography techniques that yield amazing results. The best way to learn how to take full advantage of your digital camera or expand your photographic skills is by taking a digital photo class. They are a lot of fun and with just a little instruction you can learn how to take amazing pictures.